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Tucked behind Doha’s $300-million Lusail Boulevard, where construction workers are toiling to transform a desert into a Champs-Elysees-inspired commercial thoroughfare before the 2022 soccer World Cup, sits a sole convenience store.

With the main stadium, four skyscrapers and apartments designed for some 200,000 people all in Lusail, its manager Younes waits somewhat anxiously behind his till, anticipating a rush of trade when the event finally kicks off in November.

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