Those looking to invest in sports should bet on women's leagues, with post-pandemic interest presenting new opportunities, according to Angela Ruggiero, the former International Olympic Committee executive board member and co-founder of the Sports Innovation Lab.
While established men's leagues, with their traditional revenue streams, have nibbled at industry innovations, the newcomers have embraced technology and anything else that can help them gain a foothold in a rapidly evolving marketplace.
"I liken women's sports to startups; they're here but their growth is exponential," Ruggiero explained during Foley Sports and Entertainment Group's "The Comeback; Sports in a Worldwide Pandemic" seminar on Wednesday.