An international conference on sports, arts and business kicks off in Japan on Wednesday as part of the government's efforts to create momentum leading up to the 2020 Tokyo Olympics and beyond.

The World Forum on Sport and Culture, hosted by the Ministry of Education, Culture, Sports, Science and Technology, is expected to bring together some 4,000 people in Kyoto and Tokyo, including top athletes, artists and business leaders, as well as sports ministers.

They will be discussing ways to leverage Japan's cultural and sporting assets to create opportunities for the future.