The Winter Olympics in Pyeongchang ended four years ago, but when he drives his taxi, Jeon Jae-gu still sometimes wears a ski suit bearing the region’s Olympics logo, along with a matching Pyeongchang Olympics hat.

His trunk is stuffed with leftover trinkets that he often gives to passengers — lanyards, gloves, tote bags and figurines, all commemorating those 16 days when this rural county, one of the poorest in South Korea, was the center of the global sports world.

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