• Reuters

  • SHARE

Inside a hulking five-story building at the Winter Olympics, TV production crews are working with video in 21 languages, all part of a plan by their U.S. employer, Discovery Communications, to become the top sports media brand in Europe.

For the first time in Olympics history, a single broadcaster has the rights to air the games in almost 50 European countries, including exclusive online streaming, in a diverse region where rights to major sports events are usually split up by country.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)