SOCCER / J. League

J. League branching out to grow brand in Asia

Shusaku Yamashita, the leader of the J. League's International Relations Department, seen in this photo from a recent event in Nepal, often visits Asian countries to deepen bonds with the leagues and have grassroots activities. | J. LEAGUE

By Kaz Nagatsuka
Staff Writer

Mar 13, 2016

The J. League has grown steadily in the first two decades since its launch in 1993.

Now, over the next 20 years, the league is looking to go global.

In 2012, the top soccer league in Japan established its Asian Strategy Office, later renamed Asia Office, to map out its plans to expand its market by promoting its brand throughout the region. Last April, the league again changed the department's name, this time to the International Relations Department, in order to be able to respond to any overseas matters.

J. League branching out to grow brand in Asia

In your social network

In your inbox

In your social network

In your inbox