"Speeches are not magic. A speech is essentially a combination of information and opinion written on paper and spoken. If you can have a thoughtful conversation, you can probably write and give a thoughtful speech."
This was what U.S. President Ronald Reagan's speechwriter Peggy Nooman once said.
"We're human and tend to have lots of thoughts and more than a few opinions, ideas and insights," she went on. "You have to winnow it down, and stick to one subject."