A few years ago, a colorful new accessory suddenly began to appear on the lapels of dark-suited salarymen across Japan: a small badge, shaped like a roulette wheel and divided into 17 rainbow-colored sections.
Soon, the logo was seemingly everywhere, proudly displayed in hip boutiques, at children’s playgrounds and on the websites of Buddhist temples.
The object of that zeal? The 17-point U.N. framework known as the Sustainable Development Goals.