With COVID-19 altering all aspects of society over the past year or so, it’s perhaps not surprising that it also appears to have spurred a change in personal dental habits.

Indeed, Japanese news outlets have published several anecdotal reports that suggest that certain family members have been increasingly reluctant to share their toothpaste with others living under the same roof.

Supporting such a view, however, are recent consumer statistics released by hygiene and cleaning products manufacturer Lion Inc., which reported that sales of personal toothpaste products exceeded those targeting families for the first time.