More and more YouTubers in Japan are using their fame to raise awareness of social distancing and the hashtag #stayhome to help officials drive home the severity of the COVID-19 pandemic to its youth, a demographic seen as prone to complacency.

At the heart of the movement is Hikakin, one of the nation's most popular YouTubers who on Friday released a video in which he tied up with Tokyo Gov. Yuriko Koike to emphasize the importance of social distancing.

https://www.youtube.com/watch?v=ofCsslfc-So