Starbucks plans to accelerate the roll out of digital services in Japan by introducing preorders and deliveries via smartphones, as well as cashless payments, visiting CEO Kevin Johnson said Thursday.
"If you think about consumer behavior today globally, the mobile internet and the explosion of mobile devices has created the opportunity for us to reach out and connect with our customers online on the mobile app," Johnson said during his first appearance in front of Japanese media in Tokyo.
The coffee retail behemoth said it is starting its first delivery service by teaming up with Uber Eats Japan from Friday. The trial will be launched at a total of three shops, in the Shinjuku and Roppongi districts, allowing customers to use the Uber Eats app to order food and drink.