Nihon Dempa Kogyo working to standardize crystal device business


Nihon Dempa Kogyo Co., the world’s largest maker of quartz crystal devices, has long experience with the global standardization of the International Electrotechnical Commission, or IEC.

In 1985 NDK Chairman & CEO Toshiaki Takeuchi joined the IEC’s Technological Committee 49 for the first time. Since then, Takeuchi has been a global leader in the standardization of crystal devices, which are used in smart phones, cars, computers, communication infrastructure, game consoles and many other digital appliances.

“We make components used in circuitry boards, which have many different components. Therefore, size and shape are very important. If they are wrong, the engineers will be in big trouble,” he said, explaining why standardization is so important for his company.

While he has contributed greatly to creating standards for crystal devices, he didn’t do it just for his company, but for the entire industry.

“If the level of the standard goes up, it will encourage the entire industry to enhance technology, and that will benefit everybody, including makers and users,” he said.

He also contributed to developing methods to measure product quality, which is an important marketing strategy for Japanese makers known for the high quality of their products. In other words, Japanese products will not be considered high quality without appropriate quality measurement methods.

“It’s important to make products that everybody knows are high quality. At the 78th IEC General Meeting in Tokyo, we don’t intend to impose Japanese (technology) on the world. We just want everybody to understand what’s good,” he said.

In addition, Takeuchi said: “Japanese companies should participate in creating standards, rather than following standards someone else has created. That would benefit not only Japanese companies but also the world, as they would share good technology with the world.”

“Global business cannot function without appropriate technological standards,” Takeuchi, who began his career with IBM Japan before entering NDK, said.

“The world is small now as countries trade with each other and hold influence over others. Unless there are appropriate technological standards, there will be many (business) conflicts,” he said.


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