With her frilly green dress and white lace gloves and about to serve tea under a chandelier in a small Tokyo store, Naru Naruse looks the perfect French maid.

The store, named Candy Fruit, sells designer eyeglasses. Naruse is part of a mushrooming fantasy world in Tokyo’s Akihabara neighborhood, where make-believe maids are spilling out from their original novelty cafes to lure mostly male customers to reflexology centers and souvenir stalls.

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