Incoming Sony Corp. President Ryoji Chubachi said Thursday the electronics giant would adopt a more consumer-oriented approach in its bid to reinvigorate its slumping electronics division.

“Sony products have deviated from consumers’ tastes,” he said.

Chubachi, 57, attributed the decline to insufficient in-house cooperation.

Sony will consider listening to consumers with regard to new products, he said. It might also introduce sophisticated technologies and better designs, he said.

He said, “Strengthening the (electronics) division will mean the revival of Sony.”

Chubachi said flat-screen televisions, DVD recorders and mobile phones are expected to enjoy growth.

He will take up the Sony presidency in late June. Howard Stringer, 63, will become the company’s first non-Japanese chairman and group chief executive officer.

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