Electronics maker Matsushita Electric Industrial Co. has no plans to develop new crossover gadgets that straddle video-game machines and electronic appliances, a senior official said Thursday.

The Osaka-based company, which makes Panasonic-brand products, has adopted a different approach to that of longtime rival Sony Corp., which unveiled a PlayStation2 machine last week combining a DVD recorder and TV tuner with a game console.

"We think the demands are subtly different, so in our strategy we will develop them separately," said Kazuo Toda, senior managing director at Matsushita.