Mexico expects Japan to open up its fruit and vegetable markets under a bilateral free-trade agreement for which the two countries have just begun negotiations, a senior Mexican official said Tuesday.

"There is an important potential, particularly in the area of fruits and vegetables," said Eduardo Ramos, director general for multilateral trade policy at Mexico's Ministry of Economy and a member of the negotiation team.

Japan and Mexico agreed Monday to try to conclude a "meaningful" FTA as they kicked off formal negotiations in Tokyo, aiming to conclude the talks within a year.