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In response to the large influence wielded by trendy but unlicensed beauticians working in Tokyo, the Health and Welfare Ministry has instructed municipalities to check the licenses of those applying to open beauty parlors.

Dubbed “charisma beauticians,” a handful of them have gained the trust of large numbers of high school girls and young women who flock from across the nation to Tokyo and its Aoyama district to have their hair cut by these trendsetters.

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