In an effort to hone their Japan operations in the face of economic recession, a growing number of multinational firms are looking to analyze their coverage in the Japanese media, U.S. journalist and entrepreneur Katharine Paine said in a Tokyo press conference Thursday.
With this in mind, Paine has just launched a Japanese branch of the Delahaye Group, an image analysis company that she started 11 years ago out of her apartment.
Paine is now CEO of the $5 million company, whose clients include Proctor and Gamble, MasterCard and Texas Instruments, and in the past year she has brought the business to more than 30 countries in Europe, Latin America and Asia.