Food & Drink | KONBINI WATCH

The new 'Feel Aloha' potato chips are a mouthful of island flavors

by Patrick St. Michel

Contributing Writer

Hawaii has long attracted a special amount of attention from the Japanese public. Now, that infatuation with tropical escape has been captured in potato chip form.

Snack maker Koikeya has teamed up with Hawaii-centric lifestyle brand Lilly & Emma for its new “Feel Aloha” chip line. The new chips are offered in a coconut and salt, and a mango and butter flavor, and Koikeya isn’t messing around — prominent in the promotion and packaging is the seal of approval from the Hawaii Tourism Authority.

However, the end results are mixed. Koikeya previously ventured into fruit-flavored chips a couple years back, and those featured a strange aftertaste. The mango variety replicates this, and unfortunately it still feels as unsettling as before.

The coconut and salt creation, though, downplays the fruit, and it results in a much better snack. Your yen might be better spent saving for your next island getaway, but it’s not a bad choice for when you’re peckish and dreaming of escape.

In line with the nationwide state of emergency declared on April 16, the government is strongly requesting that residents stay at home whenever possible and refrain from visiting bars, restaurants, music venues and other public spaces.
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