If you ask Naoko Okusa how to dress your best, she will tell you to look inside yourself before you stare into a cluttered closet or at an oversized mirror.

Arguably the most influential stylist in Japan, Okusa, who has 136,000 followers on Instagram, offers tried-and-true tips for women who are stuck in a style rut.

She helps them discover — or rediscover — the joy of dressing up by helping them experiment with different stylistic affiliations while staying true to who they are.