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Commercially strong Emoda from the mid-market Mark Styler stable of brands recently collaborated with the Bunka Fashion College in Tokyo, Japan’s best-known fashion education institution, by giving students the opportunity to submit sketches of garments that they wished were on sale at Emoda stores. Now, for one lucky student, the dream is coming true.

The brand producer for Emoda, Ena Matsumoto, chose the competition winner Ohi Yukina, a third-year design student, who will receive the rare privilege of seeing her work go on sale before she graduates. Yukina’s subtly progressive yet minimalist designs are right in line with Emoda’s edict to gently coax street-fashion shoppers into the high-fashion camp, and with prices falling between ¥5,900-¥6,900 even students should be able to afford something from the capsule collection.

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