New menu on United
United Airlines will introduce significantly upgraded food and beverage services starting June 1 on all long-haul international flights, as part of its ongoing investment in customers’ travel experience from booking to arrival.
“United is committed to improving every aspect of our customers’ experience on the ground, in the air and with every interaction,” said Sandra Pineau-Boddison, United’s senior vice president of customers.
United will expand the primary complimentary economy meal to a three-course service, beginning with a beverage and snack of cheese and crackers, baked whole-grain bruschetta chips or Kiri cheese spread and crackers, followed by a generous main course served with revamped salads and artisan bread.
For the final course, customers may enjoy a premium dessert such as gelato, sorbet, ice cream or mousse.
The airline will also offer complimentary beer and wine with the multicourse meal service and each customer will receive a complimentary bottle of water to stay refreshed throughout their journey.
In addition, customers will be able to purchase packaged snacks, as well as half-bottle premium wines and spirits throughout the flight.
The complimentary pre-arrival service of light meals such as croissants and sandwiches will continue.
On flights where hot meals are available, new options, including cinnamon-swirl French toast and a Tuscan skillet with scrambled eggs, will join current offerings.
In order to meet the growing needs of their diverse customers, China Airlines has renewed its official website to allow multiple destinations within one booking.
Under “Book & Purchase” on China Airlines’ official website, users can now find the option “Multi-City” next to the radio buttons of “Round trip” and “One way.”
Clicking the “Multi-City” link will take users to a new page where they can specify the departure and arrival cities for multiple destinations.
The airline hopes to increase bookings via its website by adding this convenient feature.
KLM teams up with Miffy
KLM has partnered with beloved character Miffy to create a new campaign: “Miffy traveling Europe with KLM” with a dedicated website (klmeurope.jp) to promote the campaign.
This year marks the 60th anniversary for Miffy and the site features a travel blog as the famous character tours various destinations in Europe, reporting on popular sightseeing spots and local cuisine.
Beginning Monday, a new section titled “Tour Guide” was made available as well.
The section will feature hidden spots recommended by locals as well as videos of Miffy’s travels around Europe. These contents can be shared with friends through various social networking sites.
KLM is also offering people a chance to win round-trip tickets for two to Europe by answering a quiz on the website. Hints to the answers are scattered throughout the blog and travel guide sections.
The airline has collaborated with Miffy on other campaigns in the past.
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