Most readers in Japan will be familiar with the local phenomenon of purikura. Translated as "print club," they are small, user-decorated photographs with sticker backings. These personalized stickers are quite popular among young girls in Japan, who will often plaster them all over notebooks and mobile phones to add a little personal flare.
With the Love Digi PV Cam, Japan's toy giant Takara Tomy has brought purikura to the next logical evolutionary step — video.
The Love Digi PV Cam is a hand-held video camera that can create purikura-style effects to overlay on top of your movies. In effect, you can make a Shibuya-girl-style PV (which is what the Japanese call a music video) of you and your friends. When the Love Digi is in PV mode, just choose a design theme and the device will generate the video effects in real time as you film. Just like regular purikura, the themes are cute and overflowing with the color pink. The videos are given a dash of music, also with a distinctly kawaii (cute) flavor that only a Shibuya gal could love.