Media distribution methods are changing, and what it brings is not all bad for creators.
Over the last year or two, Tokyo-based minimal-techno producer Shane Berry (shaneberry.com) saw online media remolding his industry and set about exploring how he should adapt to deal with the new online marketplace and how that affects him in the real world.
The way the average person consumes media has changed dramatically over the last few years largely as a result of BitTorrent, an open file-sharing system that utilizes the power of multiple Internet-connected users to transfer digital files. In 2004, it was estimated that BitTorrent was responsible for around 35 percent of all Internet traffic. Today it is often quoted on tech blogs as being 45-55 percent of traffic on the Net.