As “Avengers: Endgame” smashes box-office records, Walt Disney Co.’s greatest challenge is coming into focus: How will the moviemaking giant outdo itself?

The final installment of Marvel’s “Avengers” franchise generated some $1.2 billion in global ticket sales and more than $350 million in North America during its opening weekend, feats that no other film in history has achieved. As the three-hour movie gives life to the domestic box office, over the next few weeks it is likely to join the ranks of the biggest blockbusters of all time — potentially even surpassing them.

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