Art | Japan Pulse

Takashi Murakami + Frisk = super-artsy breath

by Megumi Lim

Contributing Writer

httpv://www.youtube.com/watch?v=NR_mFlWWmR0

For a limited time you’ll be able to freshen your breath by popping a piece of contemporary art into your mouth.

On March 16, Belgian confectionary Frisk launched a special collaborative line of art candy, called Frisk Neo, to celebrate its 30th anniversary.

The collaborator is none other than Takashi Murakami, that superfamous creator of superflat pop art.

Though Murakami’s most expensive art pieces have sold for more than $4 million, the Frisk Neo decorated in his original Kaikai Kiki characters and signature skulls cost less than ¥400.

“We basically bring a piece of art into the pockets of normal consumers,” said chief marketing officer Jan Heelinn in the Frisk Neo x Takashi Murakami official video.

Murakami likens the candies to sculptures in the promo video. Though we shouldn’t expect them to be auctioned at Sotheby’s any time soon, every tin bears the text “Designed by Murakami.”

The local buzzsphere celebrated the pop artist’s foray into breath mints with exclamations of “kawaii!” (cute) and “getto shimashita!” (I got one!).

Not only are the tins customized, Frisk went a step further by reshaping their pellet-like mints into original Murakami motifs. The Blooming Cherry mints are pink and flower-shaped and, as the name suggests, taste like sweet cherry. Pop open the Frightening Mint tin and you will see white-and-blue skulls. You might taste a hint of chilli in the mint — eccentric, like the artist himself.

Frisk Neo is supposedly available in convenience stores nationwide, but our guess it’s a hot-seller so good luck finding a tin.

A photo posted by Tomoya Yamashita (@_txmxyx_) on