Cream puffs, or choux cream as they are commonly called in Japan, are flying through the air and exploding messily in the faces of unsuspecting schoolgirls. According to Livedoor News, the phenomenon of “ganmen shyu kuri-mu” (in-your-face choux cream), is trending right now on Twitter amongst high school girls. The idea is to lob a cream puff into the face of your friend to celebrate their birthday, or indeed any other happy occasion. It seems that rather than being upset at being assaulted in this way, those attacked are happy to post photos of their faces smothered in cream along with comments like: “I just got choux creamed in the face (￣▽￣)♡.” or “Thanks for my ‘in-your-face choux cream’ and thanks for the towel. This has been the best birthday.” Tweets of choux cream attacks are still coming thick and fast.