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When its video “One Week of Artwork” received 1 million hits on YouTube in one week, art collective Rinpa Eshidan quickly learned the meaning of the word “viral.”

A “motion art” time-lapse video, “One Week” spread like an extraordinary virus after being featured on YouTube’s top page in October 2006. The sped-up six-minute film shows the Rinpa artists painting playful graffiti-inspired illustrations that are quickly covered up with new ones. When it was posted, the video-sharing Web site was just becoming known in Japan, and the five-member art crew was amazed at the phenomenal response.

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