Aishah Levine wasn’t keen on YouTube until she had her first child in 2015. “I realized when you have a baby, there’s a lot of downtime where you are just sitting with them. For hours at a time,” she says. “You can only read so much. So, I thought I’d see what was on YouTube.”

What started as a resource to solve new-parent challenges inspired Levine to launch her own YouTube channel, Bilingual Baby, at the end of 2015. In her videos, she highlights life with her two children, Alex and Olivia, complete with subtitles in English and Japanese. Uploads routinely push pass 100,000 views, and has led to Levine’s family being profiled in numerous domestic media outlets.

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