NEWSWORTHY
Shiseido's 'Higashi wo Dori Parfait' is a cornucopia of fruit and flavor
The Salon de Cafe in Ginza has a limited-edition fruit and green tea parfait that hits all the right summery notes.
Confused by the stock market? Japanese cosmetics firm suggests analyzing eyebrows
With Japan's stock market having slipped away from strategists' targets set at the start of the year, investors seeking alternative analysis could consider studying eyebrows. Thick eyebrows became popular during the bubble economy of the late 1980s, according to Shiseido Co., Japan's largest cosmetics company. ...
Japan's Shiseido moving U.S. headquarters to renovated New York City tower
Japanese cosmetics giant Shiseido Co. plans to move its U.S. headquarters to 390 Madison Ave., a midtown Manhattan office tower that has been renovated down to its steel frame. Shiseido Americas Corp. is taking about 225,800 square feet (21,000 square meters) in the tower at ...
Japan's cosmetics makers advance makeup's role as medical camouflage
Makeup is commonly used to make one's face more attractive, but it can also help conceal scars and other skin irregularities as an extension of medical treatment. Cosmetics makers have developed products designed to camouflage birthmarks, discoloration, and post-operative scars, as well as chromatosis and ...
Shiseido will build first domestic plant in over three decades to meet growing demand for cosmetics
Shiseido Co. said Thursday it will build its first new domestic plant in 36 years to meet growing demand for cosmetics particularly from foreign visitors to the country, . The company plans to invest about ¥40 billion ($355 million) on building the factory in Otawara, ...
Cosmetics makers target job-seeking male university students
Cosmetics makers are stepping up efforts to tap the men's cosmetics market by targeting male university students preparing for their job interviews as the job-hunting season gets underway in Japan. Shiseido Co., Japan's leading cosmetics-maker, launched a new website for its uno series of men's ...
Shiseido to establish joint venture to operate child care centers
Cosmetics maker Shiseido Co. said Tuesday it will establish a joint venture in February to operate child care centers at corporate operation sites, aiming to help women find a balance between their jobs and raising children. The company will sign a joint venture contract with ...
Tokyo offers a wealth of innovative design, some of it for free
Tokyo Design Week has kicked in, with its first session ending on Oct. 31 and its second session running Nov. 2 to 7. But if the innovative products, architecture and robotics in Meiji Jingu Gaien are not enough to satiate your design curiosity, there ...
Shiseido app adds makeup to faces on video conferences
In a potential boost for the government's drive to get more people telecommuting, cosmetics company Shiseido Co. has developed an app that makes users look as if they are wearing makeup. It amounts to an instant makeover for the unfortunate worker called to appear ...
'Cosmetic therapy' said to stem dementia's effect on seniors
Applying makeup may halt the progress of dementia among elderly people, helping keep their brains active, recent studies say. Cosmetic therapy also appears to be effective in treating depression in younger people and stress. In 2013 Shiseido Co., the nation's largest cosmetics firm, launched what it ...
Shiseido to buy Gurwitch, adding U.S. beauty brands Mercier, ReVive
Shiseido Co. has agreed to buy U.S.-based Gurwitch Products LLC from closely held Alticor Inc., adding the Laura Mercier and ReVive brands as the more than 140-year-old cosmetics giant seeks growth overseas in the luxury and anti-aging products market. The Japanese company's American unit will ...
Warning: This viral video of high school girls might make you blush
Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute ...
