NEWSWORTHY
Naomi Osaka's Mastercard deal underscores Japanese star's magnetic brand appeal
Naomi Osaka has added Mastercard Inc. to her endorsement contracts, as the No. 1 ranked tennis player continues to attract sponsors following her wins at the U.S. Open and Australian Open. Osaka, who wore the Mastercard logo on her visor during her first match at ...
Shinzo Fukuhara: Shiseido's patron of beauty
As an artist, Shinzo Fukuhara may not be a household name, but his production of a photography magazine, founding of the Shiseido Gallery and writings on aesthetics were seminal to the development of art photography in Japan.
Japan's Shiseido to form Philippine unit with Singapore's Luxasia
Cosmetics maker Shiseido Co. is making inroads into the potentially high-growth Philippine market in a joint venture with a Singapore firm. The company has agreed with Luxasia Partners Pte. Ltd., a regional cosmetics agent, to set up Shiseido Philippines Corp. in December, with Shiseido ...
Shiseido experiment finds humans produce 'stress smell' similar to onions
Japanese cosmetics maker Shiseido Co. has found that human bodies produce a distinctive odor that is similar to that of an onion or a long onion when they come under stress. Shiseido said early this month it plans to use the discovery to develop new ...
China crack down on luxury goods at customs alarms investors, makers of high-end goods
Social media reports that China is cracking down on travelers returning home with suitcases full of luxury goods have alarmed investors in companies ranging from Shiseido Co. to France's LVMH and Kering SA. Shares of the fashion and cosmetics giants plunged as videos of border ...
Shiseido's 'Higashi wo Dori Parfait' is a cornucopia of fruit and flavor
The Salon de Cafe in Ginza has a limited-edition fruit and green tea parfait that hits all the right summery notes.
Confused by the stock market? Japanese cosmetics firm suggests analyzing eyebrows
With Japan's stock market having slipped away from strategists' targets set at the start of the year, investors seeking alternative analysis could consider studying eyebrows. Thick eyebrows became popular during the bubble economy of the late 1980s, according to Shiseido Co., Japan's largest cosmetics company. ...
Japan's Shiseido moving U.S. headquarters to renovated New York City tower
Japanese cosmetics giant Shiseido Co. plans to move its U.S. headquarters to 390 Madison Ave., a midtown Manhattan office tower that has been renovated down to its steel frame. Shiseido Americas Corp. is taking about 225,800 square feet (21,000 square meters) in the tower at ...
Japan's cosmetics makers advance makeup's role as medical camouflage
Makeup is commonly used to make one's face more attractive, but it can also help conceal scars and other skin irregularities as an extension of medical treatment. Cosmetics makers have developed products designed to camouflage birthmarks, discoloration, and post-operative scars, as well as chromatosis and ...
Shiseido will build first domestic plant in over three decades to meet growing demand for cosmetics
Shiseido Co. said Thursday it will build its first new domestic plant in 36 years to meet growing demand for cosmetics particularly from foreign visitors to the country, . The company plans to invest about ¥40 billion ($355 million) on building the factory in Otawara, ...
Cosmetics makers target job-seeking male university students
Cosmetics makers are stepping up efforts to tap the men's cosmetics market by targeting male university students preparing for their job interviews as the job-hunting season gets underway in Japan. Shiseido Co., Japan's leading cosmetics-maker, launched a new website for its uno series of men's ...
Shiseido to establish joint venture to operate child care centers
Cosmetics maker Shiseido Co. said Tuesday it will establish a joint venture in February to operate child care centers at corporate operation sites, aiming to help women find a balance between their jobs and raising children. The company will sign a joint venture contract with ...
