Japan's cosmetics makers advance makeup's role as medical camouflage

Nov 17, 2017

Japan's cosmetics makers advance makeup's role as medical camouflage

Makeup is commonly used to make one's face more attractive, but it can also help conceal scars and other skin irregularities as an extension of medical treatment. Cosmetics makers have developed products designed to camouflage birthmarks, discoloration, and post-operative scars, as well as chromatosis and ...

Cosmetics makers target job-seeking male university students

/ May 8, 2017

Cosmetics makers target job-seeking male university students

Cosmetics makers are stepping up efforts to tap the men's cosmetics market by targeting male university students preparing for their job interviews as the job-hunting season gets underway in Japan. Shiseido Co., Japan's leading cosmetics-maker, launched a new website for its uno series of men's ...

'Cosmetic therapy' said to stem dementia's effect on seniors

Jul 17, 2016

'Cosmetic therapy' said to stem dementia's effect on seniors

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Applying makeup may halt the progress of dementia among elderly people, helping keep their brains active, recent studies say. Cosmetic therapy also appears to be effective in treating depression in younger people and stress. In 2013 Shiseido Co., the nation's largest cosmetics firm, launched what it ...

/ Aug 27, 2015

Toshiba eyes appointing Shiseido adviser Maeda as board chairman

Toshiba Corp. is considering naming Shinzo Maeda, senior adviser to cosmetics-maker Shiseido Co., as chairman of its revamped board in order to improve corporate governance at the industrial conglomerate that's mired in an accounting scandal, sources close to the matter said Thursday. The new 11-member ...

/ Apr 28, 2015

Shiseido offers staff promotions as profits plunge 44.4%

Cosmetics maker Shiseido Co. will promote some 2,000 beauty consultants now employed on fixed-term contracts to regular employee status through qualification tests by 2017. It comes as Shiseido's group operating profit for the year to March 31 plunged 44.4 percent from the previous year to ...

Shiseido unveils cosmetics line developed for global market

/ Jul 30, 2014

Shiseido unveils cosmetics line developed for global market

Shiseido Co. on Wednesday launched preliminary sales of a skin product strategically developed for the international market as part of a campaign by the major cosmetics company's new president to lift its global profile. The Shiseido brand, together with the domestically strong Elixir and MAQuillAGE, ...