NEWSWORTHY

Japan's cosmetics makers advance makeup's role as medical camouflage

Nov 17, 2017

Japan's cosmetics makers advance makeup's role as medical camouflage

Makeup is commonly used to make one's face more attractive, but it can also help conceal scars and other skin irregularities as an extension of medical treatment. Cosmetics makers have developed products designed to camouflage birthmarks, discoloration, and post-operative scars, as well as chromatosis and ...

Cosmetics makers target job-seeking male university students

/ May 8, 2017

Cosmetics makers target job-seeking male university students

Cosmetics makers are stepping up efforts to tap the men's cosmetics market by targeting male university students preparing for their job interviews as the job-hunting season gets underway in Japan. Shiseido Co., Japan's leading cosmetics-maker, launched a new website for its uno series of men's ...

'Cosmetic therapy' said to stem dementia's effect on seniors

Jul 17, 2016

'Cosmetic therapy' said to stem dementia's effect on seniors

by Sawako Obara

Applying makeup may halt the progress of dementia among elderly people, helping keep their brains active, recent studies say. Cosmetic therapy also appears to be effective in treating depression in younger people and stress. In 2013 Shiseido Co., the nation's largest cosmetics firm, launched what it ...