A project launched in Japan in 2017 by a cancer patient to help dispel the image of those suffering from the disease as incurable victims has been gaining momentum internationally, with beauticians, advertisement professionals and other volunteers getting involved to help change perceptions.

As part of the Lavender Ring project, nine cancer patients in late June took part in a "Makeup & Photos with Smiles" event held at the Aichi Cancer Center in Nagoya, Aichi Prefecture.

One of them was Miho, 21, a third-year university student in Aichi who received a makeup tutorial from a staff member from Shiseido Co., the biggest Japanese cosmetics maker.