Coronavirus scuppers Kumamon's 10th birthday party celebrations

National Mar 12, 2020

Coronavirus scuppers Kumamon's 10th birthday party celebrations

Iconic mascot Kumamon, a cuddly black bear-like character that has gained worldwide fame, marked his 10th birthday on Thursday, although celebrations scheduled to be held on the weekend have been postponed in light of the spread of COVID-19. "Even if we can't meet now, our ...

Sales of Kumamon-brand goods hit record ¥158 billion in 2019

National Feb 28, 2020

Sales of Kumamon-brand goods hit record ¥158 billion in 2019

Products bearing the image of Kumamon, the black bear mascot of Kumamoto Prefecture, racked up sales of at least ¥157.9 billion ($1.4 billion) in 2019, the Kumamoto Prefectural Government said Friday. Sales have hit fresh records every year since 2011, when the prefectural government started ...

China chooses panda as Winter Olympics mascot

Olympics / Winter Olympics Sep 18, 2019

China chooses panda as Winter Olympics mascot

China has chosen its most iconic animal — the panda — to be the official mascot of the Beijing Olympics in 2022, the Winter Games organizing committee announced Tuesday. The mascot, named Bing Dwen Dwen, is a chubby giant panda wearing a suit of ice. The ...

Iconic Japanese mascot Kumamon to become YouTuber

National Aug 22, 2018

Iconic Japanese mascot Kumamon to become YouTuber

Kumamon, the popular black bear mascot of Kumamoto Prefecture, will debut as a YouTuber next month, sharing online its experiences with sports, arts and crafts in multiple languages, the local government said Wednesday. Starting Sept. 3, a two-minute video featuring the official mascot of the ...

Afghan Embassy plans to deploy mascots

National Apr 13, 2018

Afghan Embassy plans to deploy mascots

by Reiji Yoshida

If a public entity wants to promote itself in Japan, one of the most effective ways may be to create a yuru-kyara — a lovable mascot that catches people's hearts. And that's exactly what the Afghanistan Embassy in Tokyo is doing. A team of interns ...