Japan National Stadium will soon have a new name — MUFG Stadium — as Mitsubishi UFJ Financial Group has acquired five-year naming rights, the operator of the stadium said on Wednesday.

The financial services company is joining efforts to strengthen the competitiveness of the stadium, the main venue for the Tokyo Olympic and Paralympic Games in 2021, to host more sports, entertainment and other events to increase revenue under privatization.

“We are keen to participate as a partner to boost the value of this stadium further to the highest level in the world,” said Hironori Kamezawa, CEO of MUFG, at a news conference on Wednesday.