No one will ever accuse Chatri Sityodtong, the chairman of martial arts organization ONE Championship, of shying away from a fight.
The half-Japanese Sityodtong has a grand vision for his promotion, a vision that includes ONE spreading the gospel of Asian martial arts around the world in a big way.
"People say I'm crazy, but I really believe in the future ONE Championship will be a $100 billion company, bigger than the NFL," he said during a news conference on Thursday. "My team, all my staff, we're going after the NFL. The NFL is worth $75 billion, but it's a one-country sport."