Men's figure skater Yuzuru Hanyu has tied the knot with the Japanese Olympic Committee and joined the "Symbol Athlete" sponsorship program, a source familiar with the deal said Wednesday.

The program, which involves a limited number of top-tier "Gold Partner" businesses, is aimed at luring ¥600 million in sponsorship deals over four years for rights to use the image of top athletes.

Fellow figure skater Daisuke Takahashi will renew his contract as a Symbol Athlete, while male speed skater Joji Kato will return to the program and female speed skater Nao Kodaira plans to join.