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The best political slogans are simple and direct: Think “It’s the economy, stupid,” or former U.K. leader Tony Blair’s “Tough on crime, tough on the causes of crime.”

Japanese politicians don’t typically excel at these soundbites. That’s what made former Japanese Prime Minister Shinzo Abe’s “Three Arrows” of Abenomics such a standout — using a simple folk tale, it explained a complex recipe of monetary, fiscal and supply-side solutions intended to revive Japan’s economy, resonating with investors both at home and abroad.

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