You'll receive a generous salary, a bumper bonus and an interest-free loan to buy a home. The challenge? You'll have to fight on the frontlines of Europe's deadliest conflict since World War II.

It's a tough sell to young people with their whole lives ahead of them.

Two months after Ukraine launched a national drive to recruit young people to fight in its tired and aged armed forces for a year, fewer than 500 have signed contracts, according to Pavlo Palisa, President Volodymyr Zelenskyy's military adviser.