Department store operators in Japan will be selling fukubukuro (lucky bags) for the new year containing a wide variety of experiences that are designed to match new lifestyles brought about by the coronavirus crisis.
While those sold for the new year in 2021 featured products and services that helped consumers enjoy time at home amid the pandemic, some lucky bags for the coming year will take people outside as the number of COVID-19 cases has dwindled, at least for now.
The main Seibu store in Tokyo's Ikebukuro district, run by Sogo & Seibu Co., will offer for ¥10,000 a lucky bag that allows buyers to stay at a resort hotel at the bottom of the Yatsugatake mountain range in Nagano Prefecture for a workation, a portmanteau of "work" and "vacation" that came into the spotlight after the outbreak of the coronavirus.
The lucky bag, to be sold by lottery to three couples, provides six straight nights in a deluxe twin room that normally costs at least ¥17,000 per night, including breakfast and featuring a sky view from the bathroom window and fresh forest air on the balcony.
Applications for the bag will be accepted at the store on the first three days of 2022.
Takashimaya Co. will sell as a lucky bag a tent with a raised floor suitable for glamping, a luxurious form of camping that has been gaining popularity in Japan, for ¥1.9 million. The tent, called Zero Pod, comes with a table and is easy to carry and set up.
Three tents will be sold by lottery. The company will accept applications for the bag at its Nihonbashi outlet in Tokyo and on its website starting on Jan. 2.
Matsuya Co.'s outlet in the upmarket Ginza district of Tokyo will make available to five people a lucky bag that includes a tailored suit, treatment at a barber shop in Ginza and dinner at a Chinese restaurant in the district, for ¥55,000.
The bag will be sold at the store starting Jan. 2.
A Matsuya official said the company hopes to add some energy to Ginza by bringing people to the district.
To avoid creating crowds at stores, department store operators will sell some of the bags before the turn of the year and accept reservations. Many have also adopted online sales.
The first day of sales for 2022 is expected to be Jan. 2 at many department stores, while stores run by Sogo & Seibu will be open on New Year's Day.
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