The Yomiuri Shimbun boasts that it is the most-read newspaper in the world owing to a “certified” daily circulation that tops 9.2 million. The Wall Street Journal, a truly international newspaper, reports daily circulation of about 1.5 million.

These figures represent physical copies, but by now everyone knows digital media is where it’s at. What they usually don’t know is how digital media works, and I’m not talking about Facebook or Twitter, but rather dedicated news providers. Legitimate, long-standing outlets have expanded their positions online and are struggling with business models. Should they charge for digital content? How do they protect copyrighted material? What’s the best way to extend their reach on social media?

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