Since Meta blocked links to news in Canada last August to avoid paying fees to media companies, right-wing meme producer Jeff Ballingall says he has seen a surge in clicks for his Canada Proud Facebook page.
"Our numbers are growing and we're reaching more and more people every day," said Ballingall, who publishes up to 10 posts a day and has some 540,000 followers.
"Media is just going to get more tribal and more niche," he added. "This is just igniting it further."