In a move to promote a more diversified society, an increasing number of Japanese firms have started to support female entrepreneurs, hoping to revitalize the economy with services and products designed from women's perspectives.
Some companies are aiming to invest in ventures established by women in a country where female entrepreneurs are said to face more challenges than elsewhere in starting businesses.
One such example is coly Inc., an online gaming company for female users. The company, where women account for more than 70% of employees, has launched a project to seek out a dozen or more newly established companies with a female leader and invest up to millions of yen in each.