Jellysmack, a startup that got a starring role in SoftBank Group Corp.’s most recent earnings presentation along with funding from Masayoshi Son’s firm, is preparing to scale up operations with acquisitions and a global expansion.
The New-York based company helps online content creators and brands promote their offerings across platforms like Instagram and YouTube, taking a share of revenue in return. Its focus now is on strengthening its operations in Europe, including France, the United Kingdom and Germany, while targeting Mexico, Brazil and India too.
Jellysmack is also looking to invest in or acquire companies that are building the infrastructure for influencers and the social media economy, co-founder Michael Philippe said in an interview, without giving further details. While he declined to disclose specific details of SoftBank’s investment, he said the money put Jellysmack among the ranks of unicorns — companies worth $1 billion or more.