If suppliers in China fail to pick up freight containers to fill an order for Austria-based retailer MediaShop, Marcel Schneider gets an alert via a digital-freight system, allowing the retailer to reach out and fix the problem swiftly.
Before July 2020, MediaShop's deputy supply chain director says he would discover problems in his supply chain only when containers failed to arrive in Hamburg as scheduled.
"It was like being in a tunnel where you had only a limited view of what was going on," Schneider explained.