The popular manga series “Demon Slayer: Kimetsu no Yaiba” has generated an economic impact of at least ¥270 billion in Japan, Dai-ichi Life Research Institute Inc. said in an estimate Friday.
The total includes ¥85 billion book sales, over ¥50 billion in sales related to the mega-hit movie and more than ¥130 billion in sales of related goods, the think tank said.
Kumamon, Kumamoto Prefecture’s official black bear mascot, had ¥133.4 billion economic impact over a span of two years, according to a 2013 estimate by the Bank of Japan.
All sales related to Kumamon, which was hugely popular, may be beaten by sales of Demon Slayer goods alone, said Toshihiro Nagahama, chief economist at Dai-ichi Life.
A social phenomenon, the Demon Slayer series, set in the early 1900s, is about a boy fighting demons after members of his family were killed by them.
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