As motorsports events are canceled or postponed around the world amid the COVID-19 pandemic, Toyota Motor Corp. is focusing on esports car racing to increase the motorsports fan base.
Toyota Gazoo Racing, Toyota’s online motorsports promotion project, jointly organized the esports car racing event e-Nurburgring Race with Subaru Corp. on YouTube on Sunday, after the 24 Hours Nurburgring race scheduled to be held this month in Germany was postponed to September.
Japanese drivers from four racing teams participated in the livestreamed event, which attracted thousands of viewers.