A newly designed pillow based on a famous photogenic gorilla in a Nagoya zoo began online sales in July, earlier than originally planned, after the product became a hit on social media.

The udemakura cushion features a picture of Shabani, a Western lowland gorilla residing in Higashiyama Zoo and Botanical Gardens in Nagoya.

It measures 90 centimeters in width and fits on a single bed. Users can snuggle up to Shabani's chest and extended left arm. His other arm forms a pocket to hold mobile phones or other accessories.