Pokemon Co. has launched Indonesian versions of its popular trading cards in the Southeast Asian country and plans to air its animated TV show there later this year.
The company, which began selling the cards last week, is collaborating with Salim Group, one of Indonesia's largest conglomerates, on the project.
Indonesia became the second country in the region after Thailand to have Pokemon cards printed in the local language. Indonesia had previously imported English versions of the cards. With the addition of Indonesian, Pokemon cards are now produced in 13 languages.
Pokemon and Salim Group said Pokemon cards can be purchased at franchise retail stores and other outlets in Jakarta, Bogor and other areas.
Pokemon's Chief Business Officer Kenjiro Ito expressed hope Indonesians will join other Pokemon enthusiasts at next year's annual Pokemon World Championship.
Private television network Rajawali TV, popularly known as RTV, will start broadcasting the "Pokemon" anime later this year.