• Bloomberg

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India doesn’t have much of a history with popular computer games, unlike the U.S. or Japan. But now one of the industry’s kill-or-be-killed titles has become a smash hit — and the backlash from the country’s traditionalists is ferocious.

“PlayerUnknown’s Battlegrounds” is a “Hunger Games”-style competition where 100 players face off with machine guns and assault rifles until only one is left standing. After China’s Tencent Holdings Ltd. introduced a mobile version of the death match that’s free to play, it has become the most popular smartphone game in the world, with enthusiasts from the U.S. to Russia to Malaysia.

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