Apple Inc. on Wednesday introduced its largest-ever iPhone and a watch that detects heart problems in an attempt to get customers to upgrade to more expensive devices in the face of stagnant global demand for smartphones.

The relatively small changes to its lineup, following last year's overhauled iPhone X, were widely expected by investors, who sent the company's shares down 1.2 percent to $221.07.

The strategy has been successful, lifting Apple's stock by more than 30 percent this year and making it the first publicly traded U.S. company to hit a market value of more than $1 trillion.