Representatives from entertainment powerhouse Yoshimoto Kogyo Co., advertising giant Dentsu Inc. and the United Nations recently highlighted their joint efforts to make the Japanese public aware of the international body's social development work around the globe.

The United Nations' Sustainable Development Goals, a set of 17 global objectives to be achieved by 2030, aim to lift millions out of poverty, end hunger, make cities more sustainable and tackle climate change, among other critical world problems.

Speaking at a two-day civil society conference that ran through Thursday in New York, Miyabi Haneda of Yoshimoto Kogyo recalled her company's motivation for joining the project two years ago following outreach from Kaoru Nemoto, the Tokyo director of the U.N. Information Center.